Willow Smith for Chanel? We’re here for it!

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It came as a surprise when Chanel announced that 15-year-old Willow Smith will be the face of their newest campaign (yes, Chanel—as in 107 year old Parisian brand that is worn all over Hollywood) since celebrities chosen to be apart of their brand are usually older. Then again, the Smith kids have always been very fashion-forward and innovative with their talents, so this was a good way to integrate the youth demographic to the brand.

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This campaign is Willows’ first with Chanel and is also following in her brother Jaden’s footsteps—as he was the face of another high end brand—Louis Vuitton’s women spring line back in January.

Smith has many visions for the brand during her time in the forefront. She stated:

“All I can do from here is continue to shift paradigms and continue to push the envelope further and further. But I am doing it every day just by being myself.”

The 15 year old was personally selected by Karl Lagerfield, creative director and head designer of Chanel, and couldn’t be more thankful for the opportunity.

via fashionista.com

via fashionista.com

She stated:

“Thank you Karl Lagerfeld and the entire team at Chanel for expanding the perceptions of ‘beauty’ by picking me to be the new Chanel ambassador. I am honored.”

We can’t wait to see what Willow and the team at Chanel has been working on. Keep up the good work Willow!

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