Target’s New Swimwear Campaign Takes a Positive Spin

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Summer is quickly approaching and you know what that means? It’s time to get the perfect swimsuit. Tar-jay, as some of us might call it, has you covered because they’ve recently launched an inclusive body-positive campaign that features “real” women of many different shapes and sizes called “Target Loves Every Body.”

For many women, you’ve been working extremely hard within these past months to get your ideal summer body and maybe some still aren’t satisfied with the results from their “Summer Abs are made in the Winter” challenge, so trying on swim suits isn’t always the best experience due to the many images of the super thin models surrounding the stores. However, Target has taken care of that problem by making women feel like there’s a swimsuit for their size. Needless to say, the women in the ad are absolutely stunning!

Check out the video below!


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My name is Ryanne Miller, and I’m a Chicago native. Currently, I attend the University of Iowa where I am majoring in Communications and pursuing a Writing and Event Planning certificate. During my time at Iowa, I have been actively involved in NABJ, KRUI radio station, and our on-campus magazine called IConic. I love writing, reading blogs and researching the latest news. I hope to one-day work in the television industry for a news station or talk show but my ultimate goal is E News. Aside from my passions, I enjoy skating, shopping, trying new activities, and spending time with my family and friends.

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