How Jessica Alba turned her dream company into a $1B reality!

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Over the past years, I’ve watch Jessica Alba grow into the ideal business woman. Ever since she kicked off her now 1 billion dollar company, she’s been in the headlines about her success and how it wasn’t easy getting there. No one would take the actress seriously in the beginning, but now she’s definitely turning heads!

“People just saw me as this girl in movies who wore bikinis and kicked butt,” she told the crowd Wednesday at the Forbes Women’s Summit in New York. More than that, she said she didn’t think she was smart for a really long time, and people treated her that way.

She wanted a change for herself and her career.

The actress found herself creating a 50-page presentation that detailed the chemicals found in consumer products like detergents, carpets, makeup and mattresses. She did e the research, had the statistics, and was looking to build a company with home products that were safe, healthy, affordable and — this was important too — really cute. She pitched and pitched, but was met with skepticism. No one wanted to listen to her ideas, but she made a way for her dreams!

Her business, The Honest Company, which she co-founded in 2011, is now valued at $1 billion. And it’s growing.

“I feel like we’re just getting our toes in the water,” Alba said, saying $1 billion feels “like a small number for the opportunity of what’s possible.”

“This was a risk, starting this company,” she said. “It was something that I didn’t think I’d ever do and I still can’t believe I’m here, and it happened, and this is real.”


When The Honest Company first launched, it offered 17 products for laundry, dishes, diapers and wipes. The company now has 120 products — which are all-natural and non-toxic. It just expanded into Asia, with more markets on the horizon.

We love to acknowledge #GirlBosses like Jessica Alba, because they give all of us girl bosses in the making a positive look at someone who took their dreams and turned it into their reality!

Keep grinding ladies, someone will see you worth the investment.

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