Generation Y: Tech Savvy Edition

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(via linkedin.com)

(via linkedin.com)

This semester, I am taking a multicultural advertisement class, where multiple cultural groups are analyzed based on their demographics/psychographics and their overall role in advertisement. During the weekly readings, there was a particular section that stood out the most to me and that surrounded the group known as “Generation Y.”  In Mary Tharp’s Transcultural Marketing: Building Customer Relationships in Multicultural America, she highlights a quote that perfectly sums up the overall qualities that make up this group:

“Generation Y has never known life without cell phones, pagers, fax machines, and voice mail. Their world has always included minivans, bottled water, cable television, overnight package delivery, and chat rooms. They would have no personal preference for a time before ATMs, VCRs, PCs, CDs, MTV, CNN, SUVs, and TCBYs! And sadly enough, Gen Yers have never known a world without AIDS, crack, or terrorist attacks. They’ve never known a world where kids don’t shoot and kill others.”

The first time that I read this, I was astonished at how accurately it portrayed the generation that I am a part of. Characterized as being into the age range of 18-29 years old, Generation Y is known to make higher incomes based on better education jobs, being wise decision-makers in terms of investing into brands, more open to self-expression and very tech-savvy. Each component is important but I realized that the tech-savvy component has been taking over my life more and more! I simply cannot function without these apps on a daily basis. So I decided to share my go to apps that are currently the most frequently used on my phone.

 

1) Flipboard: A social news magazine at the tip of your fingers that can easily be customized to the topics that you care about. The list of areas for articles that is provided is immense and I find myself using it heavily throughout the day to catch up on Public Relations updates, fashion trends, do-it-yourself projects and the occasional celebrity gossip! If you want a quicker way to access everything you need to know, then this is the app for you!

 

 

(Via blogs.microsoft.com)

(Via blogs.microsoft.com)

 

2) Fuzel Collage: The best collage app I have ever come across! When I say the possibilities are endless and the total cost for it is: FREE! You cannot pass up on this because it will correct all mishaps of cutting out that one friend in a picture and squishing pictures together across multiple frames.

(via masteringevents.com)

(via masteringevents.com)

 

 

3) Hooked: If you love food and a good deal as much as I do, then this app is for you as well. Geared to serving college campuses, it allows you to see all the deals at different restaurants in your area. All you have to do is go in and show that you “hooked” or captured the specific deal in order to claim it. It is definitely a money saver and even more fun to see what direction the app will steer me in next.

 

(via Michigan.spoonuniversity.com)

(via Michigan.spoonuniversity.com)

 

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Brea Thompson is a junior studying Communication at University of Illinois at Urbana-Champaign. Since coming to campus, Brea has been honing her writing skills through organizational projects such as the Student Senate Public Relations Committee and the Communication Association. She is an avid believer that storytelling is the most powerful way to inform, communicate and persuade an audience. When Brea is not writing, she enjoys thrifting, crafting do-it-yourself projects and looking for new hair products!

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