Beauty YouTubers Making Moves in their Industry!

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If you are anything like me, then you are a YouTube junkie! I love to watch YouTubers to keep up with their lives, watch hauls, and of course study their makeup tutorials. A growing trend amongst some YouTubers are their ability to not only be great socialites, but entrepreneurs too! Carli Bybel, Missy Lynn and Jaclyn Hill are some of my favorites who have collaborated with cosmetic companies to create their own. This was a clever way to give back and show appreciation to their fans. Check out their products below!

Carli Bybel: Began her channel on YouTube just four years ago and has since gained over 3 Million subscribers and filmed 349 videos. She created the ‘Carli Bybel-14 Color Eyeshadow&Highlighter Palette’ with BH Cosmetics, which just released this week and is already sold out!  You can find the glamorous palette here.





Missy Lynn: She is another YouTuber who has collaborated with BH Cosmetics. Her palette has six eyeshadow shades that could create night on the town looks, and also two baked highlighters to make your face glow. Missy joined YouTube October 13, 2010, and since then has made over 300 videos. An interesting fact about this makeup artist is that she is based in Los Angeles, and she also is an “active duty military member” according to Click here for more info on her product.





Jaclyn Hill: She has over 100 million views on YouTube, and is known for the super pigmented and now trendy highlight above her cheek bones. By her collaborating with Becca to make her very own highlighter named Champagne Pop, it was a no brainer and has been sold out in Sephora stores ever since. To find this palette, click here.

Disclaimer: Product is higher end and priced at $38


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My name is Anaja Smith, a Sophomore at the University of Illinois Urbana-Champaign campus majoring in Broadcast Journalism. At my university, I am apart of NABJ as the Membership Chair position, SeeYouWeekly (a broadcasting organization), and Women of Color which promotes unity and sisterhood for women on campus. I love everything fashion related whether it is clothes, makeup, bags, or simply looking to celebrities for style inspo. With that being said, my dream job is to become a fashion correspondent for E! News headquarters in California where I can interview and talk to people about it for a living! Other goals of mine is to attend Northwestern University in Evanston,IL for my masters degree and also to give back to the less fortunate and underserved communities in Chicago, my home town.

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